THE SAKARI PLATFORM

One platform for real business conversations

Sakari is a business SMS marketing platform that enables companies to send targeted text message campaigns, automate customer communications, and manage two-way conversations at scale. The platform combines bulk messaging capabilities with CRM integrations, automated workflows, and compliance management tools designed specifically for service businesses, professional services, and B2B companies.

Unlike basic text messaging services, Sakari provides a complete SMS marketing solution with campaign management, audience segmentation, performance analytics, and multi-channel communication tools that help businesses drive measurable results through text messaging.

SMS marketing platforms work best for businesses that need to maintain regular customer communication, send time-sensitive updates, or drive immediate action through text messaging. This includes:

Service businesses like HVAC companies, plumbers, electricians, and pest control services that need appointment reminders, service notifications, and follow-up communications.

Hospitality businesses such as restaurants, hotels, and event venues that send reservation confirmations, guest communications, and promotional offers.

Professional services including real estate agents, insurance brokers, and consultants who maintain ongoing client relationships.

B2B companies with complex sales cycles that need to nurture leads and maintain stakeholder communication across multiple touchpoints.

The platform is particularly valuable for businesses that already have a customer database and want to activate those relationships through targeted SMS campaigns rather than starting from scratch with customer acquisition.

Sakari provides a comprehensive set of SMS marketing and communication tools:

Campaign management: Send bulk SMS campaigns to segmented audiences with personalized messaging, scheduled delivery, and automated follow-up sequences.

Two-way messaging: Manage customer conversations through a unified inbox that supports team collaboration, message assignment, and conversation history.

Workflow automation: Create automated SMS sequences triggered by customer actions, dates, CRM events, or custom conditions without writing code.

CRM integration: Connect directly with HubSpot, Pipedrive, and other business systems to sync contacts and trigger messages based on CRM activity.

Audience segmentation: Target specific customer groups based on demographics, behavior, purchase history, or custom fields for more relevant messaging.

Compliance tools: Built-in opt-out management, and TCPA compliance features, to maintain regulatory adherence.

Analytics and reporting: Track delivery rates, response rates, conversion metrics, and ROI across campaigns with detailed performance dashboards.

API access: Developer-friendly API for custom integrations, automated messaging, and workflow connections with existing business systems.

Sakari integrates with major CRM systems, marketing automation platforms, and business tools to create connected workflows:

CRM platforms: HubSpot, Salesforce, Zoho CRM, Pipedrive, Close, and other sales management systems for bidirectional contact sync and automated messaging.

Marketing automation: Integrate with email marketing platforms and marketing automation tools to coordinate multi-channel campaigns.

Business systems: Connect with scheduling software, help desk platforms, e-commerce systems, and custom applications through Zapier or direct API integration.

Communication tools: Sync with team collaboration platforms to manage SMS conversations within existing workflows.

The platform provides native integrations for popular business systems and a robust API for custom connections. Most integrations work bidirectionally, meaning contact updates and conversation data flow between systems automatically without manual export and import processes.

This integration approach allows businesses to add SMS capabilities to their existing tech stack rather than replacing current systems or managing disconnected tools.

Starting with an SMS marketing platform requires several specific steps:

Build or import your contact list with proper consent documentation. You'll need phone numbers and opt-in records showing customers agreed to receive messages.

Determine your initial use cases based on business needs. Most businesses start with appointment reminders, service notifications, or targeted promotions rather than trying to launch comprehensive campaigns immediately.

Set up your first campaign with clear messaging, appropriate frequency, and specific calls-to-action tied to measurable business outcomes.

Connect relevant integrations with your CRM, scheduling system, or other business tools to enable automated workflows and data synchronization.

Test with a small audience segment before scaling to your full database, allowing you to refine messaging and timing based on real performance data.

Sakari provides a free trial that includes full platform access, allowing businesses to test actual workflows and send real campaigns before committing to a paid plan. The trial period gives you time to import contacts, build your first campaigns, and measure results with your actual business use cases rather than relying on hypothetical scenarios.

Most businesses see meaningful results within the first month by focusing on one specific use case executed well rather than attempting to launch multiple campaign types simultaneously.