Text Messaging Campaigns for Business Software

Sakari's SMS campaign software walks you through building, scheduling, and sending text campaigns in a few steps. Start by selecting or importing your contact list, then write your message using reusable templates or generate copy with Sakari AI. From there, you can send the campaign immediately or schedule it for a future date and time, with the platform delivering messages automatically when the time hits.

The same workflow scales from a quick one-off send to thousands of contacts to ongoing recurring campaigns. You can attach images and media for MMS in supported countries, personalize messages with contact-specific details, and route every reply into your shared inbox so the conversation continues beyond the initial send. Real-time tracking kicks in the moment the campaign launches, so you can see delivery rates and engagement as messages go out.

Sakari supports three main ways to build campaign lists: keyword enrollment (customers text a keyword to opt in), CSV imports for uploading existing contacts in bulk, and workflow automation that adds contacts based on triggers from your CRM or other connected systems. The Integration Sync feature automatically imports contact lists from HubSpot and ActiveCampaign, so audiences stay current without manual exports.

Once contacts are in, you segment them with tags and attributes like location, customer type, engagement level, or any custom field that fits your business. This lets you send relevant messages to specific groups instead of blasting your entire list with generic content. Segmented campaigns consistently outperform broadcasts on engagement and conversion, which is why list segmentation is one of the most-used features for businesses running active SMS programs.

Personalization happens through dynamic tokens that pull contact-specific details into each message automatically. Common tokens include first and last names, appointment dates and times, company names, and any custom attribute on a contact record. The campaign sends to thousands of people, but each individual message reads as if it was written for that specific recipient.

For teams that want help with the copy itself, Sakari AI generates personalized messaging from a prompt, crafting up to three different SMS variations you can pick from or edit. This is useful when you need to send the same campaign to multiple segments with different angles, or when you want to test variations against each other to see which performs best. Both manual templates and AI-generated copy support the same dynamic tokens, so you can combine the two approaches in a single campaign.

akari's campaign reporting dashboard shows real-time insights into every active and completed campaign, including delivery rates, open and engagement signals, click-through on shortened links, and reply volume. You can monitor performance over time, compare campaigns side by side, and identify which segments, send times, or message variants drive the best results.

The reporting view is built for ongoing optimization rather than one-time analysis. Visual reports highlight where campaigns are working and where they're falling short, key metrics surface trends that aren't obvious from raw data, and CSV exports let you share findings with stakeholders or pull data into other reporting tools. Combined with the A/B testing capabilities available for autoresponders and workflows, this turns SMS campaigns into a continuously improving channel rather than a fire-and-forget tool.

Yes. Sakari's scheduled messaging lets you send campaigns in advance to your target audience at the date and time you choose, with no manual sending required when the time arrives. The same scheduling tools support one-time campaigns for specific promotions and recurring campaigns for ongoing communication like weekly newsletters, monthly check-ins, or seasonal reminders.

Scheduled campaigns work alongside drip sequences and triggered workflows, so you can layer different automation types based on what each campaign needs. A holiday promotion might be a single scheduled blast, while a customer onboarding series runs as a multi-step drip, and a renewal reminder fires when a CRM trigger hits. Time zone scheduling is built in, so global campaigns deliver at the right local time for each recipient without forcing you to segment lists by region or run the same campaign multiple times.